A key mission of The Morena Business Association is to advance the community image by creating a “brand identification” for the area.

MBA publishes and distributes the Morena Business Directory and Map and has an identifying community banner program on major streets. Member businesses may sponsor banners and display their company name on them.

In 2012 a “Morena District” logo was created and is available for use by member businesses to support the branding of the business district. The goal is to identify the area in a positive manner as other city neighborhoods have done, such as Little Italy and North Park.

The “Morena District” logo is used on all tickets, banners, posters, ads and other promotional materials created by the Morena Business Association for area events and promotions.